About Sonic Boom

In the book, THE SONIC BOOM, I invite you to pull back the curtain and explore the rich, hidden world of sound and music and it’s impact on every moment of your life.

In its pages are dozens of stories where sound and music create “boom moments” that change everything– elicit visceral emotional responses, trigger or emblazon memories or transforms experiences in an instant. And that transforms people’s mood, their choices… and the trajectory of the story.

If you are interested, I also hope you’ll join the movement of sonic humanism. Sound does matter to all of us, and when you bring a little awareness, you can make a big difference.

— Joel Beckerman

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Joel Beckerman, author, “The Sonic Boom: How Sound Transforms the way we Think, Feel & Buy”